Senior Marketing Trends
Marketing to Seniors and Boomers is changing.
We’ve put together a collection of resources based on our experts’ opinions. Does your strategy involve these trends?
Popular Blogs
5 Steps to Take NOW, So You’re Ready to Handle Crisis Communication
By Kayla Caw, PR & Integrated Media Manager A reporter calls and asks about rumors of embezzlement by a member of your leadership team. The relative of a resident publishes a series of online posts vilifying the care your community provided. Your Medicare rating...
The Case Against Listing Square Footage on Assisted Living and Memory Care Studio Floor Plans
By Rick Hunsicker, Vice President Sales Services – Western Division In about 1995 I was visiting a brand new assisted living community in Albuquerque, New Mexico, since it would be competing with the community I was working with in town. Back then, most of the...
Doing Well by Doing Good
How Short Term Rehabilitation Supports The Mission and Margin “No margin, no mission.” We all know that providing care for older adults is our mission, and that the only way we can continue this is to create a business that is sustainable. This means that...
Additional Popular Blogs:
Generating Digital Leads Without Digital Lead Nurturing is Worthless
Questions to Ask When Hiring A Senior Living Advertising Agency
Three Simple Steps to a Strategic Mix of Traditional and Digital Advertising
10 Necessities of Healthcare Marketing
Why Family Members Are Your Best Customer
Are You Making These Ten Healthcare Marketing Mistakes?
Three Steps to Harnessing Brand Advocates for your Senior Living Community
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