Senior Marketing Trends
Marketing to Seniors and Boomers is changing.
We’ve put together a collection of resources based on our experts’ opinions. Does your strategy involve these trends?
Do you have an integrated marketing program?
2019 Senior Housing Trends
Popular Blogs
Are You Making These Ten Healthcare Marketing Mistakes?
By Chris Carruthers, Vice President, Health Services Marketing Healthcare marketing has evolved over the last few years: The sales cycle has lengthened to anywhere from 3-9 months; you have to think of marketing assisted living the way you were marketing independent...
Using a Responsive Digital Strategy to Target Your Healthcare Prospects, Adult Children, and Referral Sources
While referrals and word of mouth are often the workhorse of the healthcare field, times are changing rapidly. Your prospects, their adult children, and healthcare providers are consuming marketing materials and content differently than in the past. A static website...
The Benefits of the Green House Model of Care
In this podcast, Chris Carruthers, Vice President of Health Services Marketing, discusses the many benefits to the Green House Project's innovative care model with Susan Ryan, Senior Director of The Green House Project. To learn more about the benefits to our...
Additional Popular Blogs:
Generating Digital Leads Without Digital Lead Nurturing is Worthless
Questions to Ask When Hiring A Senior Living Advertising Agency
Three Simple Steps to a Strategic Mix of Traditional and Digital Advertising
10 Necessities of Healthcare Marketing
Why Family Members Are Your Best Customer
Are You Making These Ten Healthcare Marketing Mistakes?
Three Steps to Harnessing Brand Advocates for your Senior Living Community
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