6 Perceptions About Diversity of Senior Living Community Leadership From November 2017 thru January 2018, Love & Company fielded an electronic survey to a list of community leadership contacts. General findings include: Less than half of management respondents felt that the racial and ethnic distribution of their • independent living residents mirrored the distribution within their local community. Half of the respondents felt that their resident population was not representative of their larger • community. Leadership respondents indicated that, overall, their community’s independent living residents are • predominantly Caucasian (95%), with 4% being Black and 1% being Asian. The staff in their communities were more diverse, with 51% being Caucasian, 25% African • American, 17% Hispanic, 4% Asian and 3% other races. Senior management and board of directors members were primarily Caucasian, with 83% of senior • management being Caucasian and 96% of board members being Caucasian. More than one-third of the communities (36%) said they had implemented marketing tactics • designed to attract residents from minority groups, but more than half who had tried indicated their efforts were unsuccessful. Perceptions of Life Plan Communities (Combined Strongly Agree/Agree Responses) Overall Caucasians Hispanics African Americans Asians There are a lot of people like me in Life Plan Communities 36% 44% 35% 35% 30% I could afford to live in a Life Plan Community 34% 30% 43% 29% 38% I would feel welcome in a Life Plan Community 40% 44% 45% 42% 32% • • • • • •