Conclusions Conclusions The findings represented in this report are highlights from the much more extensive data we compiled in the research effort. We invite you to contact Tim Bracken at 301-663-1239, or tbracken@loveandcompany.com, if you would like to learn more about our breadth of senior marketing services. 10 1209 N. East Street • Frederick, MD 21701 301-663-1239 • www.loveandcompany.com SENIOR MARKETING SPECIALISTS Opportunities for Increasing Diversity in Life Plan Communities It seems from this research that a best practice may be to initiate the change process from within the community, as opposed to starting with external outreach to diverse groups. The internal changes may include creating a more diverse and representative leadership team, creating a more diverse board, and creating more diverse staff, if necessary. When some of these changes are made, the perception of a community by local citizens (non-community residents) may also change. In these ways a community can improve the perception—and the reality—that it is becoming more diverse and welcoming. Alternatively, a community may choose to create the internal community change concurrent with external outreach to diverse groups. The external outreach may help to create awareness that the community is in the process of changing, and that diversity and inclusiveness are now important aspects of what the community offers and represents.