1 Overview As the United States overall population becomes increasingly more diverse, there is no time like the present for Life Plan Communities to begin to identify and address both perceptions and realities of their own resident and leadership diversity mix. As best practices evolve, there may be a growing opportunity for senior living communities to serve older Americans in their areas more inclusively, possibly achieving higher census by enriching their offerings and evolving their internal cultures. In this report, we explore issues related to diversity in senior communities using data from previously published studies, such as the latest census statistics and research articles published by respected organizations such as the Pew Research Center, as well as original research conducted by Love & Company over several phases beginning in summer 2017. Issues, Trends and Opportunities Related to Diversity in America’s Senior Living Communities Methodology During summer 2017 Love & Company began a four-phase research project to examine issues related to diversity in senior communities. Phase 1: Review of published research and statistics on diversity. The first phase of the study involved reviewing published research and statistics on diversity. Many of these studies were published by the U.S. Census Bureau and the Pew Research Center, and some articles were published in senior housing trade media. Phase 2: Online survey of 1,691 Americans age 65+ with incomes of $35,000 or more. Respondents consisted of four approximately equal-sized groups of Caucasians, African Americans, Hispanics and Asians. Panels from Luth Research and ResearchNow were the source of survey participants. The survey was closed in October 2017. Phase 3: Online survey of senior community leaders. This group included executive directors, executive officers and administrators. There were 14 respondents to the survey and it was closed in December 2017. Phase 4: One-on-one phone interviews with executive directors and administrators from senior communities. These interviews were conducted in late February 2018.