Table of Contents Overview 1 Website Traffic Analysis 2 How visitors are getting to senior living websites 2 What sources are most effective at producing leads? 3 How important is mobile traffic for senior living? 4 How do conversion rates compare for PPC versus other traffic sources? 5 Directing PPC traffic to a squeeze page versus the full website 6 Display ads versus text ads for PPC advertising 7 Visitor Interaction Analysis 8 Real estate related terms and images are most popular 8 The contact form impacts completion rates 9 Photos and videos are popular 10 Bottom navigation improves bounce rate 10 Mobile users 11 Website design 12 Conclusions 13