12 Website design Designing websites in content blocks performs well for reader retention. The pairing of a large headline, image and CTA, with text in a visually different area works well to capture visitor attention. Additionally, even though white space is crucial, it must be used in a way that does not make text seem to float off the page. Blocks of text should be sized so they do not seem overwhelming since people consume digital copy differently than print and are more likely to abandon the website if it is too copy heavy. There is little interest in events from the top navigation bar. However, if the event date and a short description are available as actual content on the home page, prospects are more likely to click the link to learn more about the event. So while the term ‘events’ does not resonate with prospects, actual details on the event do. Clear navigation and distinct content blocks keep users engaged with site