Mobile users Mobile users behave differently on websites. Not surprisingly, they are more tech savvy and more likely to visit social media pages. Additionally, they are more interested in events and blog/news posts. As a percentage of users, more mobile visitors are going to the events pages than desktop users, and they use the tel-tag linked prominent phone number right on screen to easily contact the community using their mobile device just by touching the phone number. Overall, urban areas have a higher percentage of mobile and tablet users than non-urban areas. If a community is located in a more urban area and the site is not optimized for mobile, optimizing the site should be high on the priority list, although we make this recommendation to all communities. 11 Mobile-savvy users engage more with blog posts