Targeted Content Products

You have heard the saying before, “Content is King!” At Love & Company, we agree with that cliché with a slight modifier, “Targeted Content is King!” Targeted content, if it is well produced and has high value to your prospects, provides a wonderful inbound inducement for your community’s digital marketing efforts. Why are inducements important? Because interested prospects are willing to give their personal information (name, address, phone number, email) in exchange for your valuable information. In short, inducements create leads.

We have created a shared library of white papers and video white papers in order to offer our clients an affordable solution to an expensive proposition. How do our clients use these inducements? They will use them in their email campaigns to their prospects, on their websites, in their blogs, on their Facebook pages, and in pay-for-click ads.

To understand how all of these components work together, please watch this short video.

 

Peruse the samples below to see what we offer, and to get ideas for how you can create excitement around your brand.

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White Paper Library

As we mentioned earlier, Love & Company has created a library of white papers that discuss topics that are important for your Life Plan Community prospects. These topics not only create excitement and leads for your community, but they also help move your prospects through the sales continuum (from interested onlooker to educated thinker and doer). To lower our clients’ costs, we offer this content to all of our clients and then brand the content in your community’s name.

Selling Your House

Ready to move? Selling Your House educates your prospects on the best steps to sell their house for the most money, in the least amount of time.

Why Life Care is an Essential Component of Retirement Living

This informative white paper explains the benefits of a life care contract and the risks that seniors run if they don’t move to a life care community.

Rightsizing: How to Make Life Simple

As demonstrated by the popular TV show Tiny House Nation, reducing one’s possessions isn’t just for seniors looking to move. This white paper explains the benefits of rightsizing and the best approach for doing so.

Successful Aging: The Seven Dimensions of Wellness

Successful Aging. Wellness. These are words that have become an everyday part of the lexicon. What do they really mean though? How does one age successfully? What does wellness truly encompass? This whitepaper discusses the seven dimensions of wellness as defined by the International Council on Active Aging, and how moving to a retirement community can help you achieve them.

Confessions of a Senior Housing Industry Insider

Written by Love & Company founder, Ann Love, this entertaining piece shares Ann’s personal story of making the decision to move to a retirement community and the fears she had to overcome, along with the many questions she faced from family and friends.

11 Steps Toward Gaining Your New Lifestyle

Transitioning from your house to a Life Plan Community can be a multi-step process that takes place over the course of several years. Over these years, it’s important to know what steps to take to ensure a smooth transition, so when the time comes, you can enjoy your lifestyle change without worrying about the details. While many seniors aren’t ready to make a quick transition and move into a community right away, there are many preparations to be made before making the final move.

The Benefits of Choosing a Continuing Care Retirement Community

There are a wide range of options for retirees who are looking to maintain their active, independent lifestyle while securing the health care they may someday need.

10 Signs a Loved One May Need Memory Care

Forgetfulness, so-called senior moments—everyone has them. Even younger people claim them as a part of cultural nomenclature. But what is normal memory loss as we age and what isn’t? This white paper will walk your prospects through the signs they should be looking for … and what to do next.

Is it time for assisted living for my loved one?

Talking to a parent or an older loved one about the advantages of moving to an assisted living community is a difficult, and emotional, decision for all concerned. Yet facing the realities and putting forth the decision that assisted living may be the best solution can be the beginning of a better quality of life for everyone.

Person-Centered Care, Nuturing the Soul and Spirit

Redefining Assisted Living and Skilled Care- a look at how to utilize the seven dimensions of wellness and apply it to life within an assisted living or skilled care environment.

Video White Paper Library

As we mentioned earlier, Love & Company has created a library of video white papers that discuss topics that are important for your Life Plan Community prospects. These topics not only create excitement and leads for your community, but they also help move your prospects through the sales continuum (from interested onlooker to educated thinker and doer). To lower our client’s costs, we offer this content to all of our clients and then brand the content in your community’s name.

Retirement Options

Retirement expert, Sue Dolton, walks your prospects through the different types of senior housing options and outlines the pros and cons of each.

Confessions of a Senior Housing Industry Insider

Retirement community resident and founder of Love & Company, Ann Love, talks about her decision to move to a retirement community and the fears she had to overcome.

Successful Aging: Seven Dimensions of Wellness

Senior housing expert, Susan Foley, outlines the International Council on Active Aging’s seven dimensions of wellness and explains how moving to a retirement community can help you achieve these seven dimensions.

Why Life Care is an Essential Component of Retirement Living

Susan Foley explains the benefits of a life care contract and the risks that seniors run if they don’t move to a life care community.

Squeeze Pages

Squeeze pages are webpages that are designed specifically for pay-for-click (PPC) campaigns. The designs are built from a template format that is strategically designed and modified for the purpose of creating conversions (contact form submissions) for your community.

Digital Banner Ads

Digital ads are created to promote your community visually and to help re-engage previous online viewers through remarketing as well as generate new digital leads via Facebook. The ads are created to direct web traffic to the squeezes page.

Subscription Packages

Gold Subscription Package = $30,388
  • 3 white paper videos of your choice
  • 6 white papers of your choice
  • 8 banner ads
  • 8 squeeze pages
  • Conversion of your brochure into a digital flip book

Recommended minimum monthly media spend for this package is Google Pay-Per-Click (PPC) $2,000+ and $500+ for Facebook ads. Note: Media can be purchased with or without Love & Company’s media placement services.

Bronze Subscription Package = $19,244
  • 1 white paper video of your choice
  • 3 white papers of your choice
  • 5 banner ads
  • 5 squeeze pages
  • Conversion of your brochure into a digital flip book

Recommended minimum monthly media spend for this package is Google Pay-Per-Click (PPC) $1,000+ and $250+ for Facebook ads. Note: Media can be purchased with or without Love & Company’s media placement services.

Silver Subscription Package = $27,517
  • 2 white paper videos of your choice
  • 5 white papers of your choice
  • 7 banner ads
  • 7 squeeze pages
  • Conversion of your brochure into a digital flip book

Recommended minimum monthly media spend for this package is Google Pay-Per-Click (PPC) $1,750+ and $500+ for Facebook ads. Note: Media can be purchased with or without Love & Company’s media placement services.

A La Carte Subscription Products
  • White Paper Video = $4,905
  • White paper = $3,175
  • Initial squeeze page = $2,790 (subsequent squeeze pages = $1,300)
  • Banner ad = $512

Note: The above is for one-year subscription packages. Love & Company offers these packages to not-for-profit Life Plan Communities across the country. These packages are always available for subscription to Love & Company clients regardless of other package subscribers. Love & Company will not allow usage of content in situations where doing so would be competitive to one of our existing clients. Love & Company tries not to put subscribers in competitive situations (up to a 15 mile radius) but cannot guarantee that this will always be the case.

Branded, Customized Newspapers

Think about it, your very own newspaper with your masthead and informative articles, mixed in with other articles that are of interest to boomers and beyond… mailed directly to your customer.

You can mail as often or as little as you like, with fresh content every month. This is relational marketing at its finest. By providing your prospects with valuable information, along with opportunities to become involved- with opportunities like cultural events, volunteering, lifelong learning, contests, and surveys- and inspiring stories of healthy aging (which can often be tied to the benefits of living in a continuing care retirement community), you can actively demonstrate that your community still values their opinions, abilities and contributions, although they are no longer working. This is the origin for the best marketing ideas for retirement communities.

To be successful, focus on the senior’s needs instead of yours:

Inform – This isn’t an opportunity to just put another marketing message in front of them; you have to provide content for REAL value that doesn’t necessarily relate to you. For example, what about a white paper on the Seven Dimensions of Successful Aging?

Involve – Again, this doesn’t necessarily mean direct involvement on your retirement community’s campus, although it certainly could be. I prefer to mix it up, with some events on campus, and some off. Examples of this might include an invitation to participate in a digital photography class at your community. Or, you just might encourage them to participate in a volunteer opportunity at the local aquarium.

Inspire – This is your chance to motivate retirees to aspire to something more than just the living room couch and a remote control click. By sharing stories of seniors who have taken charge of the later stages of life, we engage the principle of social proof, demonstrating that they can control where and how they age.

(The electronic version which comes free with your printed newspaper can be added to your website as well)

Informational Seminar Packages for Your Community

Looking for a way to get prospects in the door at your senior living community? Tired of hosting the same type of events month after month and not seeing sales results? Love & Company can help with seminar topics and promotions that will drive traffic to your door, while eliminating much of the work for you and your team.

"What Seniors Need to Know Today"

Seniors are craving meaningful information that will help them better understand their retirement choices. Our insightful seminar informs them on:

  • The current situation in senior living
  • Options in senior living communities
  • Making the best choice based on lifestyle
  • Making the best choice based on health
  • Making the best choices based on successful aging
  • Making the best choice based on security
  • Making the best choice based on socialization
  • Making the best choice based on finances
  • Real estate market update
  • Selling your house for the best price

To date, more than 5,000 seniors at more than 70 senior living communities have been motivated by this educational seminar. As many as 10 sales have been made after a single presentation, and as a result of the seminar’s success, communities have requested as many as six return visits.

Package includes:
  • Campaign planner that educates your team on the details and logistics that will guarantee a successful event
  • E-Invite with video testimonials
  • Direct mail creative
  • Notes handout for PowerPoint
  • PowerPoint
  • Love & Company speaker – an experienced speaker with at least 10 years of senior housing experience
  • Planning Guide for Seniors (100 guides supplied per event, additional can be ordered)
  • Post survey evaluation form
  • “What Seniors Need to Know” online link (to be shared with prospects who couldn’t make the event and to be utilized as an online inducement). The online link will be valid for 3 months from date of seminar.
  • Follow-up email inviting them to campus for a personal tour (if they had a positive survey score)

Investment:
$5,412

Travel costs for speaker are additional. Production and postage for Direct Mail Creative are additional expenses as well.

All prices are subject to change.

"Seven Dimensions of Healthy Aging"

Today’s boomers and seniors are looking for communities that can help them age successfully. The concept of active aging can be summed up in the phrase “engaged in life.” Active aging describes individuals who live life as fully as possible within the seven dimensions of wellness (emotional, environmental, vocational, physical, spiritual, intellectual, social). Regardless of socioeconomic status or health conditions, older individuals can live useful, active and productive lives.

This seminar shares with your prospects how they can improve their quality of life as framed by the Seven Dimensions of Wellness, as outlined by the International Council of Active Aging (ICAA.)

Package includes:
  • Campaign planner that educates your team on the details and logistics that will guarantee a successful event
  • E-Invite
  • Digital Banner Ad with auto-responder
  • Direct mail creative
  • Notes handout for PowerPoint
  • PowerPoint
  • Love & Company speaker – an experienced speaker with at least 10 years of senior housing experience
  • White paper on the Seven Dimensions (100 white papers per event, additional can be ordered here)
  • Post survey evaluation form
  • Link to two short videos on the Seven Dimensions (to be shared viea email with prospects who couldn’t make the event, used as an online inducement, used on your website and social media). The online link to the video will be available for 3 months from date of seminar. A branded video with unlimited usage is available for an additional expense.
  • Follow-up email inviting them to campus for a personal tour (if they had a positive survey score), this email includes the two short videos on the Seven Dimensions

Investment:
$9,145

Travel costs for speaker are additional. Production and postage for Direct Mail Creative are additional expenses as well.

All prices are subject to change.

Online Sales Training Program

From educating new members of your sales team or “sharpening the saw” of accomplished sales veterans, Love & Company’s Online Sales Training can make a dramatic impact on your sales team’s success. Online training includes short, impactful lessons that cover the most important skills for successful sales in Life Plan Communities/CCRCs, Independent Living, Assisted Living and Memory Care communities. Imagine your team having real-time coaching, that fits into their busy schedules, on important topics such as Communication Skills and Follow-up, Effective Listening Skills, Effective Time Management, Characteristics of a Successful Salesperson, and Getting More Appointments with Telephone Success. Lessons are brief (approximately 12 minutes), so salespeople can complete a new lesson without taking too much time away from their daily tasks. Each lesson concludes with a short quiz.

Online training covers major areas such as:
  • Sales Essentials – 10 Lessons
  • Effective Sales Presentation – 15 Lessons
  • Overcoming Objections – 6 Lessons
  • Word of Mouth Marketing – 5 Lessons
  • Digital Marketing – 10 Lessons
  • Referral Sales & Marketing – 5 Lessons
  • Special Selling Assisted Living – 12 Lessons

Just one extra sale a month can make a world of difference to your community (take a look at The Rule of 78 to see how big of an impact this can make).

Investments:
$250/month per community
$690 initial one-time setup fee

Printed Senior Guides to Help Speed Decisions & Move-ins

Love & Company’s Planning, Transition, and Home Sale Guides provide the guidance and education your prospects need to take the next step – into your senior living community! Most companies order more of the Planning Guides since they are good for anyone at any stage. Then the Transition Guide is ideal for people who have made the decision to move and want more detailed guidance on making the move. And the Home Sale Guide is ideal for anyone with a house to sell at any stage of the process, since the early part of the booklet talks a lot about the benefits of getting out of their house sooner than later, then gives detailed information on how to get it sold for the highest price in the least amount of time. Order 100 or more for your logo on the cover.

Senior Guides Are Lead Generators
  • Senior Guides can be used to help increase lead generation and event attendance
  • Promote Guides on your Website with Landing Page
  • Promote Guides in e-Newsletters with Landing Page
  • Promote Guides in Blogs
  • Provide Guides to event attendees
  • Provide Guides to prospects (seniors & adult children) at sales presentations
  • Mail Guides to out of town prospects
  • Provide Guides to your professional referral sources
Senior Guides Promote Your Branding
  • Senior Guide Covers can be printed with your company or community logo
  • Promote your community as a the leading source for consumer guidance
  • Gain preference due to your helpful guidance
  • Provides reminder of your community since Guides are referenced often by senior and families
  • Provides introduction of your community since Guides get passed along to friends and family members
Planning Guide for Seniors

Designed for seniors and their family members who are still in the process of deciding and planning a move to senior living community. Most popular Guide that has proven to speed the decision process.

$6 each

(plus shipping/handling of $40/100)

Transition Guide for Seniors

Designed for seniors and family members who have decided to move and now need more detailed guidance on making the transition. Ideal tool for Move-In Coordinators.

$6 each

(plus shipping/handling of $40/100)

Home Sale Guide for Seniors

Designed for those with a house to sell and should be provided as soon as counselor learns that a home sale is part of the process. Provides detailed guidance on selling a house for the best possible price in the shortest amount of time.

$6 each

(plus shipping/handling of $40/100)

Note: Pricing reflects order size of 100 guides. Smaller orders will have a higher per guide price.

Ebook Senior Guides for Lead Generation

Use the online, or digital, version of our Guides for Seniors on your website to capture more leads and provide much-needed information to help your prospects thrive in senior living.

Investment:
Enjoy use of all three digital guides for $150 per month.

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Social Media Posting Packages

Experts in today’s boomer and senior media habits, Love & Company’s social media team collects and curates articles, videos and event listings of interest to your prospects. These postings are perfect for maintaining interest on your Facebook and Google+ pages, supplementing your community specific postings.

Investment:
8 Social Media Postings (on both Facebook and Google+), $600 per month
16 Social Media Postings (on both Facebook and Google+), $800 per month

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Digital Surveys

The best way to learn how you can better serve your prospects is to listen to them! Which is why Love & Company has created digital tools that quickly let you assess how your team is doing. Our post-appointment and post-event surveys are an easy and affordable way to collect real time data from your prospects. We then generate easy to read reports that help your retirement counselors improve their appointment experiences … and your event planners improve your community events!

Investment:
Creation of post-appointment and post event survey, $1,525
Monthly reporting, $100

Note: Love & Company reserves the right to not sell or provide the products on this page to potential buyers for any reason.