Senior living communities need to leave behind some old behaviors and go boldly into the new world of senior living or they risk becoming irrelevant. They need to reimagine their brand.
The Leaders' Board
Sign up today for the latest news!
Maximize Revenue and Margins With Six Ps
Addressing and integrating each of Six Ps for marketing a senior living community will enable you to maximize revenue and margins in the years to come.
St. James Place Succeeds with New Sales Strategies and Reinvigorated Lead Generation
Our August webinar demonstrates how our partnership approach helped a community recharge its lead generation and sales efforts, leading to a significant increase in occupancy.
How to Adapt Your Sales Approach to Fill a Community in Today’s Changed World
What happens when a catastrophic event disrupts the normal selling process? And how do you sell when the disruption becomes universal and long-lasting?
Four Major Trends That Will Impact Senior Living in 2023
By Aaron Rulnick, Managing Principal of HJ Sims Aaron serves as co-leader of HJ Sims’ investment banking team and sits on both the firm’s Executive Operating Committee and Board of Directors. With more than 30 years of experience in the senior living field, Aaron has...
A Senior Living CEO’s Perspective on Addressing Today’s Challenges
Jonathan Cook is the President and CEO of LifeSpire Virginia, which operates five nonprofit senior living communities in the Commonwealth of Virginia. Jonathan joined the team in 2014. He has more than 27 years of experience in the senior living/eldercare field,...
CEO Action Plans for 2022 – Part 1: It’s Time to Prioritize Line Staff
Our president/CEO, Rob Love, recently had the pleasure to speak with four friends who are CEOs of Life Plan Communities—Danny Sanford of Still Hopes, Anne Doyle of Lasell Village, Doug Feller of Village On The Isle and Mike Rambarose of Whitney Center. As they talked about their top goals for 2022 and how they plan to achieve them, their responses were wide ranging. This series of blogs will summarize some common themes and priorities.
Evolving Our Communities to Prepare for Increased Consumer Use of Technology
By Karen Adams, Vice President, Market Intelligence Hastened by the pandemic, we know that communications, access to online services such as telemedicine, grocery delivery and audio-visual calls, and build-your-own entertainment collections (e.g., music, television,...
Webinar: Integrated Wellness and Prevention
Presenters: Karen Adams, Vice President Market Intelligence, Love & Company Tom Mann, Vice President of Sales and Marketing, Moorings Park Mike Kivov, Partner, OnePoint Partners Rob Love, President & CEO, Love & Company For more than 40 years, Life Plan...
Five Priorities When Preparing to Start a Master Plan
Guest article by Melissa Pritchard, Managing Principal, SFCS Architects At SFCS, we are encouraged to see that many senior living communities are looking to the future again by beginning master planning. Master planning is more critical for our communities and our...
3 Reasons Why Digital Communication Is Essential To Senior Living’s Success During COVID-19
Today more than ever, senior living organizations are turning to technology to enhance communications in their communities with all constituencies, whether residents, staff or family members. As part of our continuing effort to help provide community leadership with...
COVID-19: Marketing During Uncertain Times
COVID-19: Marketing During Uncertain Times By Love & CompanyIntroduction With COVID-19 now a pandemic, the senior living field has had to make many adjustments to protect residents, staff and prospects. Not only have communities cancelled all marketing events, but...