LeadingAge Florida Virtual Expo

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Date

August 24, 2020 - August 26, 2020

Details

New Sales and Marketing Techniques for New Challenges

Date: August 25
Time: 11:30 am – 12:30 pm

Presented by Dan Rexford, Vice President, Marketing Innovation, and Tim Bracken, Vice President

The balance of power between consumers and marketing sales teams was already shifting and now COVID-19 has solidified the change. Consumers do their homework, well before they raise their hand and enter a communities lead base. Executives will learn how much and where to invest in their digital presence. Marketing teams will learn the most important tactics to employ, including outbound sales calls and texting techniques, inbound marketing, digital boost techniques for events and traditional campaigns, white papers, live chats, pop ups, Facebook advertising, and email subscription opt-in strategies.

 
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