Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Emotional Intelligence Drives Success in a Digital-First Marketing World
April 25, 2024 • 12:00 pm - 1:30 pm
Presenters:
Rob Love, President/CEO, Love & Company
Joan Kelly-Kincaide, Strategic Sales Advisor, Love & Company
Hoyle Koontz, Partner, The Vectre
Nate O’Keefe, CEO, Roobrik
As senior living prospects grow ever-more digitally oriented, they are better educated than ever before about Life Plan Communities and the benefits of this lifestyle. And yet, sales closing ratios are not improving and the sales cycle is not shortening. More information alone is not leading to more sales. Why not, and what can a community do about it?
This webinar brings togethers leaders in the art of educating and motiving Life Plan Community prospects to answer both questions. The panelists will explain why today’s digital-first customers are not more likely to move and reveal proven ways to unlock the exciting potential of selling to seniors in a digital-first world.
The most effective sales and marketing teams can leverage nurturing strategies through technology and online tools, but these tools must be guided by emotionally intelligent sales and marketing skills. This webinar will explain:
- How prospects process information and the role of information in a prospect’s decision-making process
- What type of questioning practices do and do not move a prospect closer to a move
- What to avoid and what to embrace in how you educate leads during the nurturing stage of the customer journey
- What to avoid and what to embrace in how you educate and motivate prospects during the sales process
- How to keep your sales and marketing process relationship-focused in a digital-first world
Past Webinars
Click the title of the webinar below to watch the session recording
Inclusion as an Essential Growth Strategy
Presenters: Marvell Adams, Jr., Founder and CEO, W Lawson Company; CEO, Caregiver Action Network Rob Love, President/CEO, Love & Company By 2040, there will be about 44 million more adults age 65+ than there were in 2022. Of those, over half will be a person of color. The baby boomer generation will be the last in which people of color...
A Look Ahead At 2024: It’s Time To Grow
Presenters: Dan Hermann, President and CEO, Ziegler Larry Gumina, Chief Executive Officer, Ohio Living John Spooner, Co-Chief Executive Officer, Greystone Communities Rob Love, President/CEO, Love & Company (moderator) After years of dealing with a pandemic, rising construction costs, inflationary pressures and high interest rates,...
Improve Census and Margins with the Six Ps
Presenters: Greg Hensley, Senior Vice President, Plante Moran Living Forward Sally Heffernan, Senior Vice President, Plante Moran Living Forward Sara Montalto, Senior Vice President, Strategic Services, Love & Company Rob Love, President/CEO, Love & Company Marketability and high occupancy in today’s competitive senior housing market can...
Five Keys to Strong Sales Performance
Presenters: Sara Montalto, Senior Vice President, Strategic Services, Love & Company Genie Heer, Strategic Sales Advisor, Love & Company Liz Phlegar, Account Strategy Director, Love & Company Rob Love, President/CEO, Love & Company After multiple years of high inflation, it’s more important than ever for communities to maximize...
How to Fill a Community in Today’s Changed World
Presenters: Tina McLeod, Vice President, Strategic Marketing Services, Love & Company Genie Heer, Strategic Sales Advisor, Love & Company Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Rob Love, President/CEO, Love & Company Many communities are operating at lower census levels today than they were prior to the...
Overcoming Inflationary Pressures, Part II: Longer Term Strategies to Increase Organizational Margins
Presenters: Toby Shea, Partner, OnePoint Partners Mike Kivov, Partner, OnePoint Partners Sara Montalto, SVP of Strategic Services, Love & Company Rob Love, President/CEO, Love & Company In our February 28 webinar, “Strategies to Increase Revenue and Control Costs in 2023,” Love & Company and OnePoint Partners addressed immediate...
Achieving Transformational Change Through Strategic Planning
Presenters: Diane Burfeindt, Managing Principal of Trilogy Connect Tad Melton, Managing Director of Ziegler Rob Love, President/CEO of Love & Company For many years, senior living organizations faced a set of similar challenges, and most developed a ‘bag of tricks’ to address them—proven strategies that could be deployed to get the...
Webinar: Overcoming Inflationary Pressures: Strategies to Increase Revenue and Control Costs in 2023
Presenters: Rob Clark, Managing Director, OnePoint Partners Rob Love, President/CEO, Love & Company Sara Montalto, VP of Strategic Services, Love & Company For senior living communities, non-payroll inflation has increased costs in general by nearly 15% over the past two years, while payroll costs have increased by even more. This has...