By Joan Kelly-Kincade, Strategic Sales Advisor, and Kate Leach, Strategic Sales Advisor For senior living sales teams, the past two years of the pandemic have led to the adoption of many new technologies to augment the sales process. As our colleagues Lisa Pearre and...
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Evolving Our Communities to Prepare for Increased Consumer Use of Technology
By Karen Adams, Vice President, Market Intelligence Hastened by the pandemic, we know that communications, access to online services such as telemedicine, grocery delivery and audio-visual calls, and build-your-own entertainment collections (e.g., music, television,...
A Middle Market Playbook
By Melissa Andrews, President and CEO, LeadingAge Virginia In December 2017, LeadingAge Virginia convened a Cabinet with the charge of developing a community prototype(s) that successfully serves the mature middle market. The primary challenge to the Cabinet was, “How...
The Changing Face of Home Ownership
By Karen Adams, VP of Market Intelligence Home ownership and home values are key indicators of a market’s ability to afford retirement living communities, especially for those structured around entrance fees. As a result, the past 18 months have been viewed as a...
Which Senior Living Amenities Will Attract The Boomer Generation?
Guest article by Michael J. Martin, AIA, Partner, RLPS Architects As the senior living field continues to evolve to meet the incoming influx of boomers, a key question is, “What amenities will our communities need to offer to attract the boomer generation?” Will they...
Increased Demand for Rental Senior Living and the Implications on Your Entrance Fee Organization
Guest article by Toby Shea, Partner, OnePoint Partners Just as they have in many other facets of their lives, younger members of the silent generation and older boomers want to do things differently in senior living. While the entrance-fee model has been the...
Senior Living & the Delta Variant: Our Advice for Marketing & Sales as the Pandemic Shifts—Again!
By Kate Leach, Senior Sales Advisor For a while, it looked like senior living marketing—and the rest of the world—was getting back to normal. Life Plan Communities were welcoming on-campus tours, events were occurring (albeit with smaller audiences), and communities...
Senior Living Trends: Smart Homes
Guest article by Keith Stewart, Chief Growth Officer, K4Connect Technology adoption and implementation continues to trend upward in senior living. It is no longer about amenities; it is about function that residents and community staff value and can depend on. The...
Characteristics of Effective Tech-Based Social Engagement Programs for Existing & Expanding Life Plan Communities
By Gwen Hardy and Cameron Honeycutt at Presbyterian Homes of Georgia In addition to all the science on the subject, we’re seeing firsthand the benefits of high-quality social engagement and interaction programs on our campuses. Especially during the COVID-19 pandemic,...
3 Ways Life Plan Communities Can Foster Genuine Social Interaction to Enhance the Lives of Residents
By John Franklin, Founder & Principal, Pearl Creek Advisors As Life Plan Communities talk about providing residents and prospects the opportunity to live their best lives, we’re seeing the discussion shift a bit. Rather than focusing on the amenities and...
The Future of Continuing Care at Home Programs
Guest article by Lisa Hoffman, Executive Director, Pathstones by Phoebe; and Amanda Young, Director, BeWell @ Home The United States has a greater number of individuals older than 65 years old than ever before, with the fastest-growing segment being the 85-and-older...
Pay Attention to These 3 Health & Wellness Senior Living Trends as Consumer Preferences Continue to Shift
By Karen Adams, Vice President of Market Intelligence Perhaps nothing in recent memory has accelerated a change in the lifestyles and preferences of older adults more than the COVID-19 pandemic. Now that we’re in a new (and hopefully final) phase of the virus’s grasp...