The Age of Disruption: The Reasons for Growth

By Tom Mann, Principal   The reasons for growth We all know this chart… Credit: US Census and Ziegler … more than 76 million baby boomers will start making their post-retirement life choices starting in 2025. The value of reminding us that the wave is almost to our...

The Age of Disruption: The Power of Place

By Tom Mann, Principal The power of place When Steve Jobs was designing the headquarters for Pixar, he obsessed over every detail, including where the bathrooms would be placed. In his book, “The Innovators: How A Group of Hackers, Geniuses, and Geeks Created the...

Six Senior Living Trends for 2018 and Beyond

By Tom Mann, Principal, Executive Vice President If you are a regular reader of The Leaders’ Board, you’ve had the opportunity to read predictions of some of the brightest minds in senior living. Now, it’s my turn. Last year, I wrote a well-received white paper titled...

Extreme Hospitality!

By Tom Mann, Principal, Executive Vice President As senior housing marketing consultants, a major portion of the Love & Company team’s time is spent away from home.  To keep our clients’ costs down, we often stay at the retirement community, either in a model...

The Principle of Scarcity

By Tom Mann, Principal, Executive Vice President We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered four of the six – Consistency, Likability, Authority and Social Proof. Today, we’ll be covering The...

13 Steps to Master Planning Success

Getting ready to start the master planning process? Building, marketing, selling, and operating a successful senior housing project (active 55+, life plan community, retirement community, continuing care retirement community, senior rental, assisted living, or skilled...

The Principle of Authority

By Tom Mann, Principal, Executive Vice President For my last several blogs, I have been discussing The Principles of Influence, as taught by Dr. Robert Cialdini, and how these principles apply to selling to seniors. Thus far, we have covered two of the six...