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Sarah Camp
How To Improve Website Usability To Increase Leads
How To Improve Website Usability To Increase Leads

By Sarah Camp, Interactive Communications Director Building a website for usability is a key factor to lead generation. On the web, usability determines the efficiency of a website or application, how easy it is to learn, and the level of satisfaction after using it....

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How to Write Web Copy That Works for Users and Search Engines
How to Write Web Copy That Works for Users and Search Engines

By Sarah Camp, Interactive Communications Director The web, and the way in which we use it, is constantly changing. With many different styles of browsing the web, even within individual target audiences, we must account for all of them in order to be most effective....

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Is your website ready for Google’s Mobile Search change?
Is your website ready for Google’s Mobile Search change?

By Kayla Murphy, PR & Integrated Media Manager Google has announced that on April 21, they will be again updating their search algorithm (the attributes and calculations that go into determining search placement for a website) to be more mobile focused. They have...

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