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The Age of Disruption: The Recruitment Battle for Talent
The Age of Disruption: The Recruitment Battle for Talent

Ask any senior living leader what keeps him or her up at night, and you’ll quickly hear the words "staff recruitment and retention." In a survey of CFOs by Ziegler, 80% of respondents said it was one of their top concerns for 2018. According to Argentum, senior living...

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The Age of Disruption: The Power of Place
The Age of Disruption: The Power of Place

By Tom Mann, Principal The power of place When Steve Jobs was designing the headquarters for Pixar, he obsessed over every detail, including where the bathrooms would be placed. In his book, “The Innovators: How A Group of Hackers, Geniuses, and Geeks Created the...

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The Age of Disruption: Part I, The Wolf at the Door
The Age of Disruption: Part I, The Wolf at the Door

By Tom Mann, Principal Throughout the years, Love & Company has strived to provide senior living C-level executives with key industry insights and trends. In this five-part blog series, I will examine how some of the more progressive organizations are preparing...

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10 Necessities of Healthcare Marketing
10 Necessities of Healthcare Marketing

Marketing healthcare living options is a complex undertaking because there are many audiences to reach. Each audience – assisted living and memory care prospects, adult children, long-term care prospects, rehab guests, and skilled nursing referral sources – needs a...

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The Sales Center of the Future… What Will it Look Like?
The Sales Center of the Future… What Will it Look Like?

For many years, the sales centers of senior living communities and home builders have contained similar elements. Floor plans, site plans, architectural renderings and samples of flooring, cabinets and countertops have been available for prospects to view. Often, a...

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Anatomy of an Assessment
Anatomy of an Assessment

Since the title of this blog leads with the term “anatomy,” it may be helpful to interchange “assessment” with “examination.” That interchange helps with the analogy of how we care for our personal health and how we take care of our business’ health. We have regular...

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The Value of Secret Shopping
The Value of Secret Shopping

One of the most common ways companies across industries measure their customer service is to secret shop their representatives, whether over the phone or in person. Senior living communities also benefit by measuring the service they deliver to senior living shoppers...

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Seven Factors for Selling Blue Sky or Expansions
Seven Factors for Selling Blue Sky or Expansions

Like many of you who have had interviews for sales positions, you’d often get thrown a question like, “Sell me this pen.” And you had to demonstrate your sales skills to convince the interviewer that you could easily sell him his own pen. But, I think the better...

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Culture, People, and Technology – The BB&T Symposium
Culture, People, and Technology – The BB&T Symposium

By Tom Mann, Principal, Executive Vice President I recently attended the 6th Annual BB&T Capital Markets Tax Exempt Symposium which I expected to revolve almost exclusively around the financial side of senior living. Turns out I was wrong. Very wrong. Instead,...

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What To Consider When Evaluating CRMs
What To Consider When Evaluating CRMs

By Susan Dolton, Vice President of Sales Services Many marketing directors of Life Plan Communities are starting to panic. Matrixcare has announced that their support of REPs will cease in June 2018. REPs has been the industry standard so this announcement has left...

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Six Senior Living Trends for 2018 and Beyond
Six Senior Living Trends for 2018 and Beyond

By Tom Mann, Principal, Executive Vice President If you are a regular reader of The Leaders’ Board, you’ve had the opportunity to read predictions of some of the brightest minds in senior living. Now, it’s my turn. Last year, I wrote a well-received white paper titled...

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